April 28, 2023

How to Pay the Bills When You’re Unemployed

By George Miller Almost everyone faces a period of unemployment at one point or another. As common as it is, being in between jobs is not […]
April 6, 2023

Competency Framework Project

By Sharon Flynn 04/06/2023 Want to end the wish list job description endemic in the digital analytics field? Volunteer and make a difference!! Digital analytics has […]
February 8, 2023

Preparing for the CWA Exam, My 2 Cents

By Diane Huang used to studying for tests.  Growing up in Shanghai, China, kids like me were bombarded with all sorts of tests from an early […]
November 3, 2022

Guest Blog: Leading in Chaotic and Uncertain Times

By Robert Tanner, MBA, Principal Consultant & Founder @ Business Consulting Solutions LLC The Turning Point An inflection point is a turning point! When an inflection […]
November 1, 2022

DAA UTM Builder: What’s New

By Jane Wu, Senior Web Analyst @ Nintendo For the past couple years, we’ve been using DAA UTM spreadsheet to generate the UTM link. There are […]
June 9, 2022

Is There a Highway Leading to Digital Transformation Destination?

By Sangeeta Krishnan, Data Solutions Lead @ Daugherty Business Solutions Have you made fewer trips to the grocery shop in recent years? Consumer purchasing habits have […]
May 31, 2022

5 Tips to Prepare You for Google Analytics 4

By Nandan Aurangabadkar, Senior Consultant, Digital Analytics @ Digitas India Most of the folks in Digital Analytics space are aware on 16th March, Google announced that […]
May 18, 2022

Where do You Stand in Data and Analytics Maturity Level?

By Nandan Aurangabadkar, Senior Consultant, Digital Analytics @ Digitas India “Data is a natural resource.” It is quite common these days to find CEOs, CMOs and […]
May 9, 2022

DAA Means Community

By David McBride, President @ Digital Analytics Association From its founding, the Digital Analytics Association has been fundamentally about community — bringing people together to support […]