Blog

May 31, 2022
5 Tips to Prepare You for Google Analytics 4
By Nandan Aurangabadkar, Senior Consultant, Digital Analytics @ Digitas India Most of the folks in Digital Analytics space are aware on 16th March, Google announced that […]
May 18, 2022
Where do You Stand in Data and Analytics Maturity Level?
By Nandan Aurangabadkar, Senior Consultant, Digital Analytics @ Digitas India “Data is a natural resource.” It is quite common these days to find CEOs, CMOs and […]
May 9, 2022
DAA Means Community
By David McBride, President @ Digital Analytics Association From its founding, the Digital Analytics Association has been fundamentally about community — bringing people together to support […]

2022 Compensation Survey

DAA launched a NEW compensation survey in April 2022 and is analyzing the results. Sponsored by InfoTrust, the survey seeks to measure compensation levels, identify typical benefits, and determine to what degree various factors drive your earnings and perceived value with employers, in the US and internationally.

DAA Cookbook

The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, and replicating of digital analyses by DAA members