DAA UTM Builder: What’s New
By Jane Wu, Senior Web Analyst @ Nintendo
For the past couple years, we’ve been using DAA UTM spreadsheet to generate the UTM link. There are pros and cons while using this kind of method.
Pros:
Cons:
In this new version, we’ve able to simplify the process using the integration with Google Form. It not only provides the benefits of UTM spreadsheet, but also improves the capabilities of UTM spreadsheet. Here is quick demonstration on how to use the new UTM form.
Future Considerations:
There still areas of improvements. For example, to handle bulk building. DAA implementation Task Force is always looking for talents to help to improve. Interested in joining? Reach out to the Community Manager, Erin Lambertz, at elambertz@digitalanalyticsassociation.org.
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