Volunteer and Change The Game

By Sharon Flynn

04/06/2023

Want to end the wish list job description endemic in the digital analytics field? Volunteer and make a difference!!

Digital analytics has “grown up“ over the past decade. Digital data has become an essential part of any organization’s strategy, requiring skilled professionals to gather, manage and analyze the data. The field now encompasses a huge diversity of skills and focus, from developers to data visualization to storytelling to UI/UX.  Thousands of tools and vendors support the industry, many with their own certifications and development paths. 

Both job seekers and recruiters can struggle with defining job descriptions, navigating career progression, or mentoring colleagues and teams to their best careers.

Answer: DAA’s Competency Framework

The Digital Analytics Association (DAA) developed a competency framework to help guide professionals in the field. The DAA Competency Framework is a comprehensive guide that defines the skills and knowledge required for professionals in the digital analytics industry. 

It is a crucial tool for employers who want to hire the right people for the job and for individuals who want to develop their careers in this field. The framework covers a wide range of topics, from data collection and analysis to reporting and visualization.

This asset is an amazing resource for individual and corporate members, and we want to make it even better. 

We need volunteers to help us reimagine the competency framework. For example, as a

• Tool for assessing  promotion readiness
• Tool for evaluating job candidates – hard and soft skills
• Tool for evaluating a job to help land the next best job
• Tool for evaluating courses and certifications. 

Volunteering for the DAA Competency Framework project is an excellent opportunity to give back to the community while developing your skills and expanding your network. The project is looking for volunteers with experience in digital analytics. Volunteers will work together to:

• Review the defined competencies
• Research emerging trends and best practices
• Brainstorm new products and assets to develop

By volunteering, you will be part of a team of dedicated digital professionals committed to advancing our colleagues and the profession. You will have the opportunity to work with experts in the field, develop new skills, and make valuable connections. Additionally, you will gain recognition for your contributions to the project and the industry.

If you’d want to make a difference in the industry, we encourage you to volunteer for the project. All points of view, experience levels, and verticals are welcome. All we ask is you have an opinion! 

Commitment: Bi-weekly Zoom meetings (1 hour) till July 31st and/or offline assignments 

Every effort will be made to accommodate your way of working- Introverts, neurodivergent individuals, and those for whom Zoom conversations are not ideal are very welcome, and opportunities to share points of view via Mural board or another written expression will be offered. 

Together, we will help professionals in the field to succeed and drive the industry forward and never have to endure a unicorn shopping list of requirements to advance again.

To share your interest in volunteering, please send a message to: membership@digitalanalyticsassociation.org