Blog

October 17, 2023
Marketing Mix Modeling: The Cornerstone for CPG Success
By Imran Saeed Marketing Mix Modeling: The Cornerstone for CPG Success As digitalization is picking up pace, companies are emphasizing on trying, validating, and adapting to […]
October 6, 2023
Accelerating Supply Chain Digitization with Intelligent Prioritization
By Rakesh Chaudhary Accelerating Supply Chain Digitization with Intelligent Prioritization Converting Data to Business Value with Applied Intelligence With inputs from Manuel A. Casas and Swapnil Khairnar Organizations today […]
September 21, 2023
Making Generative AI Work for Your Enterprise – Excerpts from Recent LinkedIn Live Event
By Anees Merchant Generative AI and Large Language Models (LLMs) like GPT have the potential to radically transform the way businesses use data and analytics to […]

2022 Compensation Survey

DAA launched a NEW compensation survey in April 2022 and is analyzing the results. Sponsored by InfoTrust, the survey seeks to measure compensation levels, identify typical benefits, and determine to what degree various factors drive your earnings and perceived value with employers, in the US and internationally.

DAA Cookbook

The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, and replicating of digital analyses by DAA members