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By Robert Tanner, MBA, Principal Consultant & Founder @ Business Consulting Solutions LLC The Turning Point An inflection point is a turning point! When an inflection […]

By Jane Wu, Senior Web Analyst @ Nintendo For the past couple years, we’ve been using DAA UTM spreadsheet to generate the UTM link. There are […]

By Sangeeta Krishnan, Data Solutions Lead @ Daugherty Business Solutions Have you made fewer trips to the grocery shop in recent years? Consumer purchasing habits have […]

By Nandan Aurangabadkar, Senior Consultant, Digital Analytics @ Digitas India Most of the folks in Digital Analytics space are aware on 16th March, Google announced that […]

By Nandan Aurangabadkar, Senior Consultant, Digital Analytics @ Digitas India “Data is a natural resource.” It is quite common these days to find CEOs, CMOs and […]

By David McBride, President @ Digital Analytics Association From its founding, the Digital Analytics Association has been fundamentally about community — bringing people together to support […]

What is interpreted and amended, revered and disputed, applicable to all, and never wholly refuted? Go to the end of the article for the answer and […]

By Garrett Mark Scott, Data Strategy Manager @ GSK This article is written to serve as a documentation of the implementation journey our members have been […]

By Ashmita Saha, Assistant Vice Principal @ Mediacorp There is never a dull moment for digital natives. This ever-changing landscape of seismic market shifts, new technologies […]