November 3, 2022

Guest Blog: Leading in Chaotic and Uncertain Times

By Robert Tanner, MBA, Principal Consultant & Founder @ Business Consulting Solutions LLC The Turning Point An inflection point is a turning point! When an inflection […]
November 1, 2022

DAA UTM Builder: What’s New

By Jane Wu, Senior Web Analyst @ Nintendo For the past couple years, we’ve been using DAA UTM spreadsheet to generate the UTM link. There are […]
June 9, 2022

Is There a Highway Leading to Digital Transformation Destination?

By Sangeeta Krishnan, Data Solutions Lead @ Daugherty Business Solutions Have you made fewer trips to the grocery shop in recent years? Consumer purchasing habits have […]
May 31, 2022

5 Tips to Prepare You for Google Analytics 4

By Nandan Aurangabadkar, Senior Consultant, Digital Analytics @ Digitas India Most of the folks in Digital Analytics space are aware on 16th March, Google announced that […]
May 18, 2022

Where do You Stand in Data and Analytics Maturity Level?

By Nandan Aurangabadkar, Senior Consultant, Digital Analytics @ Digitas India “Data is a natural resource.” It is quite common these days to find CEOs, CMOs and […]
May 9, 2022

DAA Means Community

By David McBride, President @ Digital Analytics Association From its founding, the Digital Analytics Association has been fundamentally about community — bringing people together to support […]
May 3, 2022

What Happens to Your Brain When You Do a Puzzle?

What is interpreted and amended, revered and disputed, applicable to all, and never wholly refuted? Go to the end of the article for the answer and […]
April 6, 2022

History and Forming of the DAA Implementation Task Force

By Garrett Mark Scott, Data Strategy Manager @ GSK This article is written to serve as a documentation of the implementation journey our members have been […]
March 4, 2022

What Lies Ahead? Musings of a Digital (Analytics) Native

By Ashmita Saha, Assistant Vice Principal @ Mediacorp There is never a dull moment for digital natives. This ever-changing landscape of seismic market shifts, new technologies […]