
Agenda
Tuesday, October 5th 2021
In-Person | Virtual |
---|---|
– Moving from Analytics to Activation with Better Data, Tools and Support – Over the Hedge: Utilizing Data Outside the Platform – RFM – The Best Kept Secret in Data Science |
– Persuasively Presenting Insights and Recommendations |
– De-Silo Your Data: Moving from Analytics to Activation – Embracing Digital Experience Analytics Transformation |
– Diversify your Evidentiary Portfolio for Testing – Performance, Meet Brand. Brand, Meet Performance |
– State of the Membership Business Meeting |
|
– Welcome Reception |
|
In-Person | Virtual |
---|---|
– Moving from Analytics to Activation with Better Data, Tools and Support – Over the Hedge: Utilizing Data Outside the Platform – RFM – The Best Kept Secret in Data Science |
|
– De-Silo Your Data: Moving from Analytics to Activation – Embracing Digital Experience Analytics Transformation |
|
In-Person | Virtual |
---|---|
– State of the Membership Business Meeting |
|
In-Person | Virtual |
---|---|
– Welcome Reception |
|
In-Person | Virtual |
---|---|
– Persuasively Presenting Insights and Recommendations |
|
– Diversify your Evidentiary Portfolio for Testing – Performance, Meet Brand. Brand, Meet Performance |
|
In-Person
-
–
-
–
Moving from Analytics to Activation with Better Data, Tools and Support
-
–
Over the Hedge: Utilizing Data Outside the Platform
-
–
RFM – The Best Kept Secret in Data Science
-
–
De-Silo Your Data: Moving from Analytics to Activation
-
–
Embracing Digital Experience Analytics Transformation
-
–
State of the Membership Business Meeting
-
–
Welcome Reception
Virtual
-
–
Persuasively Presenting Insights and Recommendations
-
–
Diversify your Evidentiary Portfolio for Testing
-
–
Performance, Meet Brand. Brand, Meet Performance
-
–
State of the Membership Business Meeting
Wednesday, October 6th 2021
In-Person | Virtual |
---|---|
– Morning Run/Walk Wellness Activity |
|
– Breakfast Sponsored by: Stratifyd |
|
– Virtual Wellness Activity |
|
– Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor |
|
– Networking Break/Expo |
– Virtual Expo |
– Analytics Consumer – How Do Qual and Quant Collide? – Digital Analyst – Emily and Marissa Explain it All – Analytics Leader – Data Collection Assurance for Enterprise MarTech at Fidelity |
– Analytics Consumer – The Forgotten Fundamentals of Marketing Funnels – Digital Analyst – Reset and Realign Your Analytics Set Up with Google Analytics 4 – Analytics Leader – Building Brand Value with First Party Data |
– Lunch Break |
|
– Expo 1 : 1 Meetings |
|
– Competency Framework |
|
– Michael King – Core Web Vitals and Your Google Search Rankings |
|
– Networking Break/Expo |
– Virtual Expo |
– Analytics Consumer – Marketing and Analytics: Best Friends Forever? – Digital Analyst – How Google is Changing the Way We Measure Campaigns – Analytics Leader – Multi-Touch Attribution – How Top Brands are Breaking Barriers & Embracing the Future with Adobe Customer Journey Analytics |
– Embracing Data Literacy – The Ever-Changing Marketing Landscape – Restart your Talent Strategies – How Top Brands are Breaking Barriers & Embracing the Future with Adobe Customer Journey Analytics |
– Networking Break/Expo |
– Virtual Expo |
– Cassidy Shield – No More Dashboards: Why Data Storytelling is Your Key to Communicating Insights |
|
– Quanties competition, awards and celebration (Presentation begins at 7:00 PM CT) |
|
In-Person | Virtual |
---|---|
– Morning Run/Walk Wellness Activity |
|
In-Person | Virtual |
---|---|
– Breakfast Sponsored by: Stratifyd |
|
In-Person | Virtual |
---|---|
– Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor |
|
– Michael King – Core Web Vitals and Your Google Search Rankings |
|
– Cassidy Shield – No More Dashboards: Why Data Storytelling is Your Key to Communicating Insights |
|
In-Person | Virtual |
---|---|
– Networking Break/Expo |
|
– Networking Break/Expo |
|
– Networking Break/Expo |
|
In-Person | Virtual |
---|---|
– Analytics Consumer – How Do Qual and Quant Collide? – Digital Analyst – Emily and Marissa Explain it All – Analytics Leader – Data Collection Assurance for Enterprise MarTech at Fidelity |
|
– Analytics Consumer – Marketing and Analytics: Best Friends Forever? – Digital Analyst – How Google is Changing the Way We Measure Campaigns – Analytics Leader – Multi-Touch Attribution – How Top Brands are Breaking Barriers & Embracing the Future with Adobe Customer Journey Analytics |
|
In-Person | Virtual |
---|---|
– Lunch Break |
|
In-Person | Virtual |
---|---|
– Expo 1 : 1 Meetings |
|
In-Person | Virtual |
---|---|
– Competency Framework |
In-Person | Virtual |
---|---|
– Quanties competition, awards and celebration (Presentation begins at 7:00 PM CT) |
|
In-Person | Virtual |
---|---|
– Virtual Wellness Activity |
|
– Virtual Expo |
In-Person | Virtual |
---|---|
– Virtual Expo |
|
– Virtual Expo |
|
In-Person | Virtual |
---|---|
– Analytics Consumer – The Forgotten Fundamentals of Marketing Funnels – Digital Analyst – Reset and Realign Your Analytics Set Up with Google Analytics 4 – Analytics Leader – Building Brand Value with First Party Data |
|
– Embracing Data Literacy – The Ever-Changing Marketing Landscape – Restart your Talent Strategies – How Top Brands are Breaking Barriers & Embracing the Future with Adobe Customer Journey Analytics |
|
In-Person
-
–
Morning Run/Walk Wellness Activity
-
–
Breakfast Sponsored by: Stratifyd
-
–
Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor
-
–
Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor
-
–
Networking Break/Expo
-
–
Analytics Consumer – How Do Qual and Quant Collide?
-
–
Digital Analyst – Emily and Marissa Explain it All
-
–
Analytics Leader – Data Collection Assurance for Enterprise MarTech at Fidelity
-
–
Lunch Break
-
–
Expo 1 : 1 Meetings
-
–
Competency Framework
-
–
Michael King – Core Web Vitals and Your Google Search Rankings
-
–
Networking Break/Expo
-
–
Analytics Consumer – Marketing and Analytics: Best Friends Forever?
-
–
Digital Analyst – How Google is Changing the Way We Measure Campaigns
-
–
Analytics Leader – Multi-Touch Attribution
-
–
How Top Brands are Breaking Barriers & Embracing the Future with Adobe Customer Journey Analytics
-
–
Networking Break/Expo
-
–
Cassidy Shield – No More Dashboards: Why Data Storytelling is Your Key to Communicating Insights
-
–
Quanties competition, awards and celebration (Presentation begins at 7:00 PM CT)
Virtual
-
–
Virtual Wellness Activity
-
–
Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor
-
–
Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor
-
–
Virtual Expo
-
–
Analytics Consumer – The Forgotten Fundamentals of Marketing Funnels
-
–
Digital Analyst – Reset and Realign Your Analytics Set Up with Google Analytics 4
-
–
Analytics Leader – Building Brand Value with First Party Data
-
–
Lunch Break
-
–
Expo 1 : 1 Meetings
-
–
Competency Framework
-
–
Michael King – Core Web Vitals and Your Google Search Rankings
-
–
Virtual Expo
-
–
Embracing Data Literacy
-
–
The Ever-Changing Marketing Landscape
-
–
Restart your Talent Strategies
-
–
How Top Brands are Breaking Barriers & Embracing the Future with Adobe Customer Journey Analytics
-
–
Virtual Expo
-
–
Cassidy Shield – No More Dashboards: Why Data Storytelling is Your Key to Communicating Insights
-
–
Quanties competition, awards and celebration (Presentation begins at 7:00 PM CT)
Thursday, October 7th 2021
In-Person | Virtual |
---|---|
– Breakfast |
|
– Dr. Kalinda Ukanwa – The Promise and Perils of Algorithms |
|
– Networking Break/Expo |
– Virtual Expo |
– Analytics Consumer – How COVID-19 Changed Health Care as We Know It – Digital Analyst – Careers Panel Discussion – Analytics Leader – The Digital Experience Has Changed |
– Analytics Consumer – Upskilling Your Organization for AI – Digital Analyst – Precision in Digital Marketing Analytics – Analytics Leader – Privacy-Centricity: Embedding Privacy in Data Strategy and Operations |
– Networking Break/Expo |
– Virtual Expo |
– Closing Remarks |
– Analytics Consumer – Data Informed Voter Series – Analytics Leader – Death by Silos – The impact of siloed digital teams on innovation. |
In-Person | Virtual |
---|---|
– Breakfast |
|
In-Person | Virtual |
---|---|
– Dr. Kalinda Ukanwa – The Promise and Perils of Algorithms |
|
In-Person | Virtual |
---|---|
– Networking Break/Expo |
|
– Networking Break/Expo |
In-Person | Virtual |
---|---|
– Analytics Consumer – How COVID-19 Changed Health Care as We Know It – Digital Analyst – Careers Panel Discussion – Analytics Leader – The Digital Experience Has Changed |
|
In-Person | Virtual |
---|---|
– Closing Remarks |
|
In-Person | Virtual |
---|---|
– Virtual Expo |
In-Person | Virtual |
---|---|
– Analytics Consumer – Upskilling Your Organization for AI – Digital Analyst – Precision in Digital Marketing Analytics – Analytics Leader – Privacy-Centricity: Embedding Privacy in Data Strategy and Operations |
|
– Analytics Consumer – Data Informed Voter Series – Analytics Leader – Death by Silos – The impact of siloed digital teams on innovation. |
|
In-Person | Virtual |
---|---|
– Virtual Expo |
In-Person
-
–
Breakfast
-
–
Dr. Kalinda Ukanwa – The Promise and Perils of Algorithms
-
–
Networking Break/Expo
-
–
Networking Break/Expo
-
–
Analytics Consumer – How COVID-19 Changed Health Care as We Know It
-
–
Digital Analyst – Careers Panel Discussion
-
–
Analytics Leader – The Digital Experience Has Changed
-
–
Networking Break/Expo
-
–
Networking Break/Expo
-
–
Closing Remarks
Virtual
-
–
Dr. Kalinda Ukanwa – The Promise and Perils of Algorithms
-
–
Virtual Expo
-
–
Analytics Consumer – Upskilling Your Organization for AI
-
–
Digital Analyst – Precision in Digital Marketing Analytics
-
–
Analytics Leader – Privacy-Centricity: Embedding Privacy in Data Strategy and Operations
-
–
Virtual Expo
-
–
Analytics Consumer – Data Informed Voter Series
-
–
Analytics Leader – Death by Silos – The impact of siloed digital teams on innovation.