Agenda

Tuesday, October 5th 2021

In-Person

  • Moving from Analytics to Activation with Better Data, Tools and Support

  • Over the Hedge: Utilizing Data Outside the Platform

  • RFM – The Best Kept Secret in Data Science

  • De-Silo Your Data: Moving from Analytics to Activation

  • Embracing Digital Experience Analytics Transformation

  • State of the Membership Business Meeting

  • Welcome Reception

Virtual

  • Persuasively Presenting Insights and Recommendations

  • Diversify your Evidentiary Portfolio for Testing

  • Performance, Meet Brand. Brand, Meet Performance

  • State of the Membership Business Meeting

Wednesday, October 6th 2021

In-Person

  • Morning Run/Walk Wellness Activity

  • Breakfast Sponsored by: Stratifyd

  • Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor

  • Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor

  • Networking Break/Expo

  • Analytics Consumer – How Do Qual and Quant Collide?

  • Digital Analyst – Emily and Marissa Explain it All

  • Analytics Leader – Data Collection Assurance for Enterprise MarTech at Fidelity

  • Lunch Break

  • Expo 1 : 1 Meetings

  • Competency Framework

  • Michael King – Core Web Vitals and Your Google Search Rankings

  • Networking Break/Expo

  • Analytics Consumer – Marketing and Analytics: Best Friends Forever?

  • Digital Analyst – How Google is Changing the Way We Measure Campaigns

  • Analytics Leader – Multi-Touch Attribution

  • How Top Brands are Breaking Barriers & Embracing the Future with Adobe Customer Journey Analytics

  • Networking Break/Expo

  • Cassidy Shield – No More Dashboards: Why Data Storytelling is Your Key to Communicating Insights

  • Quanties competition, awards and celebration (Presentation begins at 7:00 PM CT)

Virtual

  • Virtual Wellness Activity

  • Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor

  • Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor

  • Virtual Expo

  • Analytics Consumer – The Forgotten Fundamentals of Marketing Funnels

  • Digital Analyst – Reset and Realign Your Analytics Set Up with Google Analytics 4

  • Analytics Leader – Building Brand Value with First Party Data

  • Lunch Break

  • Expo 1 : 1 Meetings

  • Competency Framework

  • Michael King – Core Web Vitals and Your Google Search Rankings

  • Virtual Expo

  • Embracing Data Literacy

  • The Ever-Changing Marketing Landscape

  • Restart your Talent Strategies

  • How Top Brands are Breaking Barriers & Embracing the Future with Adobe Customer Journey Analytics

  • Virtual Expo

  • Cassidy Shield – No More Dashboards: Why Data Storytelling is Your Key to Communicating Insights

  • Quanties competition, awards and celebration (Presentation begins at 7:00 PM CT)

Thursday, October 7th 2021

In-Person

  • Breakfast

  • Dr. Kalinda Ukanwa – The Promise and Perils of Algorithms

  • Networking Break/Expo

  • Networking Break/Expo

  • Analytics Consumer – How COVID-19 Changed Health Care as We Know It

  • Digital Analyst – Careers Panel Discussion

  • Analytics Leader – The Digital Experience Has Changed

  • Networking Break/Expo

  • Networking Break/Expo

  • Closing Remarks

Virtual

  • Dr. Kalinda Ukanwa – The Promise and Perils of Algorithms

  • Virtual Expo

  • Analytics Consumer – Upskilling Your Organization for AI

  • Digital Analyst – Precision in Digital Marketing Analytics

  • Analytics Leader – Privacy-Centricity: Embedding Privacy in Data Strategy and Operations

  • Virtual Expo

  • Analytics Consumer – Data Informed Voter Series

  • Analytics Leader – Death by Silos – The impact of siloed digital teams on innovation.