Agenda

Tuesday, October 5th 2021

In-Person

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    Moving from Analytics to Activation with Better Data, Tools and Support

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    Over the Hedge: Utilizing Data Outside the Platform

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    RFM – The Best Kept Secret in Data Science

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    De-Silo Your Data: Moving from Analytics to Activation

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    Embracing Digital Experience Analytics Transformation

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    State of the Membership Business Meeting

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    Welcome Reception

Virtual

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    Persuasively Presenting Insights and Recommendations

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    Diversify your Evidentiary Portfolio for Testing

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    Performance, Meet Brand. Brand, Meet Performance

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    State of the Membership Business Meeting

Wednesday, October 6th 2021

In-Person

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    Morning Run/Walk Wellness Activity

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    Breakfast Sponsored by: Stratifyd

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    Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor

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    Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor

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    Networking Break/Expo

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    Analytics Consumer – How Do Qual and Quant Collide?

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    Digital Analyst – Emily and Marissa Explain it All

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    Analytics Leader – Data Collection Assurance for Enterprise MarTech at Fidelity

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    Lunch Break

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    Expo 1 : 1 Meetings

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    Competency Framework

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    Michael King – Core Web Vitals and Your Google Search Rankings

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    Networking Break/Expo

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    Analytics Consumer – Marketing and Analytics: Best Friends Forever?

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    Digital Analyst – How Google is Changing the Way We Measure Campaigns

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    Analytics Leader – Multi-Touch Attribution

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    How Top Brands are Breaking Barriers & Embracing the Future with Adobe Customer Journey Analytics

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    Networking Break/Expo

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    Cassidy Shield – No More Dashboards: Why Data Storytelling is Your Key to Communicating Insights

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    Quanties competition, awards and celebration (Presentation begins at 7:00 PM CT)

Virtual

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    Virtual Wellness Activity

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    Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor

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    Ron Hetrick – The Demographic Drought: How a lack of people will change how we look at labor

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    Virtual Expo

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    Analytics Consumer – The Forgotten Fundamentals of Marketing Funnels

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    Digital Analyst – Reset and Realign Your Analytics Set Up with Google Analytics 4

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    Analytics Leader – Building Brand Value with First Party Data

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    Lunch Break

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    Expo 1 : 1 Meetings

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    Competency Framework

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    Michael King – Core Web Vitals and Your Google Search Rankings

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    Virtual Expo

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    Embracing Data Literacy

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    The Ever-Changing Marketing Landscape

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    Restart your Talent Strategies

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    How Top Brands are Breaking Barriers & Embracing the Future with Adobe Customer Journey Analytics

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    Virtual Expo

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    Cassidy Shield – No More Dashboards: Why Data Storytelling is Your Key to Communicating Insights

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    Quanties competition, awards and celebration (Presentation begins at 7:00 PM CT)

Thursday, October 7th 2021

In-Person

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    Breakfast

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    Dr. Kalinda Ukanwa – The Promise and Perils of Algorithms

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    Networking Break/Expo

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    Networking Break/Expo

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    Analytics Consumer – How COVID-19 Changed Health Care as We Know It

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    Digital Analyst – Careers Panel Discussion

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    Analytics Leader – The Digital Experience Has Changed

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    Networking Break/Expo

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    Networking Break/Expo

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    Closing Remarks

Virtual

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    Dr. Kalinda Ukanwa – The Promise and Perils of Algorithms

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    Virtual Expo

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    Analytics Consumer – Upskilling Your Organization for AI

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    Digital Analyst – Precision in Digital Marketing Analytics

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    Analytics Leader – Privacy-Centricity: Embedding Privacy in Data Strategy and Operations

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    Virtual Expo

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    Analytics Consumer – Data Informed Voter Series

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    Analytics Leader – Death by Silos – The impact of siloed digital teams on innovation.