Agenda
All times are in the Central Time Zone
Tuesday, October 10, 2023
10:30 am - 12:00 pm
Adobe Sponsored Workshop
To Be Announced
Noon - 1:00 pm
Networking Lunch
Room: The North & Clark Cafe
1:00 pm - 2:30 pm
To Be Announced
To Be Announced
2:30 pm - 3:00 pm
State of the Membership - Business Meeting
3:00 pm - 4:00 pm
Networking Break
4:00 pm - 5:00 pm
Chicago Chapter - Welcome Reception
Wednesday, October 11, 2023
6:30 am - 7:30 am
Morning Run/Walk Wellness Activity
8:00 am - 4:00 pm
Registration Open
8:00 am - 9:00 am
Breakfast
9:00 am - 10:00 am
Career Lessons from Marty & Doc
SPEAKER:
Andrew Richardson, Founder Richardson Strategy Group
ROOM: Chicago Room
10:00 am - 10:45 am
Anil Batra - AI a Friend or a Foe of Digital Analysts?
SPEAKER:
Anil Batra, CEO Optizent
ROOM: Chicago Room
10:45 am - 11:30 am
Things I've Learned About Measurement During Three Years at Google
SPEAKER:
Mariia Bocheva, Senior Media Effectiveness Specialist Google
ROOM: Chicago Room
An Analyst Guide to Data Privacy
SPEAKER:
Cory Underwood, Analytics Engineer Search Discovery
ROOM: TBD
11:30 am - 12:30 pm
Networking Lunch
12:30 pm - 1:00 pm
Networking Break/Expo Time
1:00 pm - 2:00 pm
Keeping up in the present is challenging enough, how do I go back to the future?
SPEAKER:
Tracy Pruzan-Roy, Owner & Executive Leadership Coach, Tracy Pruzan-Roy Coaching
ROOM: Chicago Room
2:00 pm - 2:45 pm
Panel: DAA's Data Privacy and Ethics Journey
SPEAKER:
Melinda Byerley, Founder & CEO, Fiddlehead
ROOM: Chicago Room
2:45 pm - 3:30 pm
How McDonald's Used Data Science to Optimize Site Selection in New Restaurant Development
SPEAKER:
Kurt Schuepfer, Senior Manager, Data Science McDonald's
ROOM: Chicago Room
How to Build a Durable First-Party Data Strategy
SPEAKER:
Michael Loban, Chief Growth Officer InfoTrust
ROOM: Chicago Room
3:30 pm - 4:00 pm
Networking Break/Expo Time
4:00 pm - 5:00 pm
Be the Catalyst: Shaping the future of digital analytics
SPEAKER:
Alex Destino, Customer Experience (CX) Analytics and Optimization Executive
ROOM: Chicago Room
5:00 pm - 6:00 pm
BREAK
6:00 pm - 7:00 pm
Quanties Reception
7:00 pm - 9:00 pm
Quanties Awards Party!
Thursday, October 12, 2023
8:30 am - 9:30 am
Registration Open
8:30 am - 9:30 am
Breakfast
9:30 am - 10:30 am
Mechanic or Driver: What kind of analyst are you?
SPEAKER:
Evan LaPointe, Founder at CORE
ROOM: Chicago Room
10:30 am - 11:15 am
How to Successfully Migrate ETL Pipelines From One Platform to Another
SPEAKER:
Charlie Nash, Data Engineer, United Center/Chicago Bulls
ROOM: Chicago Room
Meeting Your Customer Where They Are: How to Integrate Personalization into your Testing Practice
SPEAKER:
Hannah Alexander, Associate Director, Experimentation & Strategy, Evolytics
ROOM: Chicago Room
11:15 am - 11:30 am
Networking Break/ Expo Time
11:30 am - noon
Closing Remarks/Raffle
What job skills will take you Back to the Future!
Mariia Bocheva - Google
Things I've Learned About Measurement During Three Years at Google
Mariia Bocheva has worked with different companies: big & small, those who do everything in-house, and those who hire agencies and partners for every little thing, those who are just entering the market, as well as those who shape & lead the market. However, most of them had one thing in common - overengineering media effectiveness measurement & underestimating the influence it can have on their growth. During this talk, Mariia will show you what the measurement landscape looks like, what most of companies get wrong, and how you can get media effectiveness measurement right.
Mariia is a highly organised and proactive professional with 8+ years of experience including sales, marketing and product management background. She is a dedicated professional with experience in various departments coordination and extensive customer service provision.
Anil Batra - Optizent
AI - A Friend or Foe of Digital Analyst?
Tools have come and gone and will continue to do so. But we don't have to fear the changes. It can be a good thing if appropriately leveraged.
Anil is a seasoned digital marketing and analytics professional with 15+ years of experience. He has worked with companies ranging from Fortune 50 to startups to improve business outcomes.
Hannah Alexander - Evolytics
Meeting Your Customer Where They Are: How to Integrate Personalization into Your Testing Practice
Frameworks, Processes and Best Practices for Your Personalization Practice
Hannah Alexander, Associate Director of Decision Science at Evolytics, leads a multi-disciplinary analytics team whose focus is in helping clients monetize their data, understand their customers, and optimize the customer experience through Analytics Strategy, Experimentation, Personalization, and Data Science. With a passion for promoting a sense of personal fulfillment in the workplace, she is an innovative thought leader focused on community involvement, continued learning and organizational synergy.
Cory Underwood- Search Discovery
An Analyst's Guide to Data Privacy
Reduce the tension of discussing data privacy with legal counsel. Arm yourself with the latest privacy changes in the industry to make the next interaction easier for you and the legal team.
Cory has been consulting on privacy-related issues for the past six years. He’s previously assisted with helping clients deal with both Europe’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) through data governance and consent management strategies.
He regularly speaks in the industry about privacy topics and posts extensively on both the Search Discovery Blog as well as his own privacy-focused personal blog.
Melinda Byerley - Fiddlehead
DAA's Data Ethics and Privacy Journey
As part of your ongoing commitment to staying informed about the ethical use of customer information, you’ll want to listen to David McBride and Melinda Byerley discuss the upcoming OneConference session on Data Privacy.
Melinda chaired the DAA Data Privacy and Ethics Task Force as they examined this crucial topic. They have tapped into the DAA community and gathered valuable insights into how the community approaches data privacy, the levels of confidence, and the influence data professionals have in this area. The session will also discuss the implications for our roles as digital analysts. You don't want to miss it! Click here to watch their interview on YouTube!
Melinda is the founder and CEO of Fiddlehead, a digital marketing consultancy. Keep an eye on Melinda Byerley and her new substack about practical applications of generative AI for marketing. Real experiences applying the new tools to practical use cases, with frank assessments of the good, the bad, and the ugly.
Kurt Schuepfer - McDonalds
From Insights to Investments: How McDonald's Used Data Science to Optimize Site Selection in New Restaurant Development
AI is simply the future. McDonald's is innovating in this area, and he will showcase the exciting application of machine learning and optimization algorithms to a real-world business use case in real estate investments.
Kurt is Sr. Manager, Global Data Science at McDonald's, with experience spanning QSR, supply chain, customer, and investments, both as financial and real assets. He leads a team that uses big data and cloud technologies, programming languages, and advanced methods, such as statistical inference, machine learning, and deep learning to solve challenging problems facing businesses.
Charlie Nash - United Center/Chicago Bulls
How to Successfully Migrate ETL Pipelines From One Platform to Another
In this session, you'll learn how to recognize an opportunity to improve a data tech stack and find a new platform that could improve the way you work. You'll also learn strategies for defining a successful tech integration and navigating change management with end users.
Charlie Nash is a data engineer with the United Center, the home of the Chicago Bulls. The primary responsibilities that Charlie faces as a data engineer are providing accurate, up-to-date data for the United Center's data analysts, discovering new data sources that different groups around the facility can use, developing data strategy plans with the UC's two professional sports teams: the Chicago Bulls of the NBA and the Chicago Blackhawks of the NHL. During his time at the United Center, he led an implementation with Ticketmaster API, built a data pipeline for the arena's concession data that provides live updates on event nights, and headed a project to utilize analytics provided by the building's Wi-Fi network.
In his free time, Charlie enjoys playing tennis, supporting the local Chicago sports teams, and going to the dog park with his dog, Bear.
How to Build a Durable First Party Data Strategy
First-party data has always been the "gold standard" when it comes to marketing analytics. Now more than ever, however, it must be the keystone of an organization's data collection and marketing strategy. In this session, you'll learn how to tackle the loss of third-party cookies with a first-party data strategy.
Michael Loban is the Chief Growth Officer at InfoTrust, a digital analytics consulting and technology company. Michael is also adjunct professor at Cincinnati University and adjunct faculty at Xavier University. He enjoys sharing his expertise on marketing, data and analytics, digital analytics strategy, and digital transformations.